Bonsai Research is the exclusive institute partner of the panel provider Gemius, based in Hamburg and Warsaw, from 1 September 2021. The most exciting aspect of the cooperation for branded companies is that media usage and purchase data come from one and the same person (single source). All websites visited and the advertising contacts there (including walled gardens) are tracked. The software also recognises TV and radio spots and measures the real advertising contact. Bonsai covers the shopper part: the documentation of the shopper's purchases is also done via smartphone - by scanning via the Bonsai app.

Michaela Thielen joined the team of the market research specialist Bonsai Research on 1 August 2021 as a consultant in the Test Market division. The graduate in business administration comes from the client side; she previously worked at the photo and digital specialist CEWE, where she was jointly responsible for market research.

Bonsai Research wins Alexandra von Cukrowicz, 48, as the new Head of Bonsai Lab. In her new position, the sociologist will (further) develop innovative research approaches. Alexandra von Cukrowicz was previously responsible for Kantar's qualitative research department in Hamburg and Frankfurt. The Bonsai Lab is already the fifth area that Bonsai Research 2021 is significantly expanding.

Bonsai is significantly expanding the areas of Customer Experience, Bonsai Lab and Bonsai Analytics 2021. Five new colleagues are already on board. The further development of the Customer Experience/Mystery Research department is the most advanced.