The analytics team at Bonsai is being expanded by a strong trio. First and foremost, top expert Renate Drees, who can draw on more than 30 years of expertise in this field. Renate Drees joins Bonsai as Senior Research Analyst; she was previously with Kantar. The two other new additions to the analyst team: Mario Trosien and Marcel Kügler.

Another newcomer at Bonsai Research: Michael Voß started work at the market research specialist Bonsai today. As a Client Partner, he strengthens the Analytics & Media division. Bonsai Research is further expanding the area of media research and will increasingly combine sales and survey data in the future.