Bonsai Bonsai is launching its AI Development Team as a new organizational unit. In this way, is leveraging its behavioral data science expertise to consistently continue its growth trajectory through the use of artificial intelligence. The new “ ” logo is the logical outcome of the evolution of AI projects into scalable processes. Bonsai

Bonsai Research now also organises test markets and sales in gastronomy and wholesale. The new unit Bonsai Sales & Food Service was founded for this purpose. Kyra Thielen is responsible for the Food Service unit. The sales expert comes from Lunch Vegaz, where she most recently worked as a key account manager.

Bonsai is now also expanding its Shopper Research division. Martina Heise joins the department today as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. Bonsai 's ad hoc shopper research is thus getting a new, powerful duo.