Bonsai Research now also organises test markets and sales in gastronomy and wholesale. The new unit Bonsai Sales & Food Service was founded for this purpose. Kyra Thielen is responsible for the Food Service unit. The sales expert comes from Lunch Vegaz, where she most recently worked as a key account manager.
Read moreBonsai is now also expanding its Shopper Research division. Martina Heise joins the department today as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. Bonsai 's ad hoc shopper research is thus getting a new, powerful duo.
Read more