Bonsai Research Expands Its RX Health Offering – Jörg Paus Joins the Team
Bonsai Research Expands RX Health Offering –
Jörg Paus Joins the Team
– Bonsai Research is expanding its RX Health division (prescription drugs).
– Jörg Paus, a proven expert in pharmaceutical and health research, is joining the team.
– Real behavioral data from 20 million online users enables Bonsai to conduct AI-powered in-depth analyses of the sensitive topic of the patient journey.
– The highlight of the " Bonsai" offering: the combination of behavioral data with actual sales data from the pharmacies’ inventory management systems.
Jörg Paus
Bielefeld/Bremen, April 21, 2026.Bonsai Research is continuing to expand its RX Health offerings in a targeted manner and is strengthening its team with the addition of Jörg Paus. Together with Jasmin Pampuch, Head of Behavior Analytics, Jörg Paus will drive the further development of the portfolio in his role as Client Partner.
“I see Bonsai as having the best potential to take RX research to a whole new level,” says Jörg Paus, explaining the appeal of his new role. “Real behavioral data, actual sales figures, and Bonsai’s expertise in AI-powered analysis—with these, we can create truly innovative solutions and deliver real added value for our customers.”
“Given the rapidly changing market, now is exactly the right time to further develop our RX research,” says Jasmin Pampuch. “Our goal is to gain a comprehensive understanding of behavior within the healthcare system—from patients all the way to medical decisions.”
And Jörg Paus adds: “The healthcare market is becoming more complex: information flows, expectations, and roles are changing noticeably. We want to play an active role in shaping these developments and support our customers in successfully positioning themselves in this environment.”
As part of its expansion, Bonsai Research is focusing on the strategic integration of various methods and data sources: Surveys and qualitative research complement real-world and market data, as well as AI-powered analyses.
The expansion of the RX Health offering is part of Bonsai Research’s long-term growth strategy. In addition to customized studies, the company also plans to expand scalable offerings, such as syndicated studies and data-driven analyses. This expansion is being carried out in close coordination with the existing healthcare team to strategically integrate existing offerings with new approaches.
Contact:
Jasmin Pampuch
Head of Behavioral Analytics at Bonsai
jasmin.pampuch@bonsai-research.com
+49 15161587696