Posts tagged with New Normal
After the pandemic is before the next problem
After the pandemic is before the next problem

In the new Sales Magazine, Thomas Hoch, Head of Brand Strategy at Bonsai, has drawn up a 10-point programme for emotional brand management. Because between the end of the world and "business as usual" lies the "new normal". It's about shaping this new normal - for consumers as well as for brands. And that can be really fun. Really now? Really now!

Read more
Bonsai StrategyElke LoewBrand Management, Pandemic, Emotional Brand Management, New Normal
New trainees at Bonsai - a piece of new normality
New trainees at Bonsai - a piece of new normality

After a difficult year for the start of professional life - training is only conditionally suitable for home office - we are also arriving at this topic in the New Normal: On 1 September, two newcomers, Johanna Pickhard and Anders Öden, started their training as market and social research assistants (FAMS). An occasion for Jens Krüger to reflect on the job description of FAMS, which has already changed significantly in the 15 years since the introduction of the training profession.

Read more
Elke LoewTraining, Apprentices, FAMS, New Normal, Personalities, Career