Michaela Thielen joined the team of the market research specialist Bonsai Research on 1 August 2021 as a consultant in the Test Market division. The graduate in business administration comes from the client side; she previously worked at the photo and digital specialist CEWE, where she was jointly responsible for market research.
Read moreJan Borcherding joins the strategy team of the market research specialist Bonsai Research as Head of CSR (Corporate Social Responsibility). The CR expert comes from Kantar, where he has been supporting and advising well-known clients on the topic of corporate reputation management for years.
Read moreThe analytics team at Bonsai is being expanded by a strong trio. First and foremost, top expert Renate Drees, who can draw on more than 30 years of expertise in this field. Renate Drees joins Bonsai as Senior Research Analyst; she was previously with Kantar. The two other new additions to the analyst team: Mario Trosien and Marcel Kügler.
Read moreBonsai Research wins Alexandra von Cukrowicz, 48, as the new Head of Bonsai Lab. In her new position, the sociologist will (further) develop innovative research approaches. Alexandra von Cukrowicz was previously responsible for Kantar's qualitative research department in Hamburg and Frankfurt. The Bonsai Lab is already the fifth area that Bonsai Research 2021 is significantly expanding.
Read moreThe consumer and retail specialist Bonsai Research will take over the German licence for the internationally successful brand strategy tool NeedScope from Kantar on 1.4.2021. Along with the licence, part of the Kantar brand strategy team will also move to Bonsai: Thomas Hoch, Manuel Otte and Joachim Odendahl.
Read moreBonsai is now also expanding its Shopper Research division. Martina Heise joins the department today as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. Bonsai 's ad hoc shopper research is thus getting a new, powerful duo.
Read moreAnother newcomer at Bonsai Research: Michael Voß started work at the market research specialist Bonsai today. As a Client Partner, he strengthens the Analytics & Media division. Bonsai Research is further expanding the area of media research and will increasingly combine sales and survey data in the future.
Read moreBonsai is significantly expanding the areas of Customer Experience, Bonsai Lab and Bonsai Analytics 2021. Five new colleagues are already on board. The further development of the Customer Experience/Mystery Research department is the most advanced.
Read moreConsumers shop faster and more structured in Corona times, but above all more consciously. This is shown by a new study by Bonsai and CodeCheck, an app that allows you to check the ingredients of products.
Read more3,800 mystery shoppers from Bonsai test how well the customer protection measures are implemented.
Read moreThe Local Heros - bakeries, butchers and greengrocers - are rated best among all retailers, according to a recent study by Bonsai .
Read moreThe largest social media analysis on the topic shows: Generational conflicts are intensifying. The trend in posts is moving from lifestyle to more politics.
Read moreThe consumer research expert wants to develop the test market and shopper specialist Bonsai into the leading platform for experimental marketing.
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