People are increasingly living in their subjective reality

Bonsai Research publishes the largest social media study on social change "Values Index 1/25 Psycho-Reality": Society is polarizing like never before. Filter bubbles lead to individual realities that not only determine political opinion-forming and voting behavior, but also consumption. At an online forum for companies and interested media representatives on March 7, 2025, Bonsai Research will show how marketing must react to the new psycho-realities.

Bonsai FutureElke LoewFebruary 20, 2025Values Index, Values Index 1/2025, social media analysis, social change, voting behavior, consumer behavior, psycho-reality, freedom, security

Bonsai Research expands futurology

On March 1, 2024, Kim Haußer and Prof. Peter Wippermann joined the market research company Bonsai Research after years of close collaboration. Kim Haußer and Trendbüro founder Prof. Peter Wippermann will continue the successful future studies of Bonsai Research and launch new projects together with Bonsai CEO Jens Krüger. In order to strategically expand the area of foresight, Bonsai Research is founding the new unit Bonsai Future.

Bonsai FutureElke LoewMarch 7, 2024Bonsai Research, Bonsai Future, Press releases, Personnel