People are increasingly living in their subjective reality

Bonsai Research publishes the largest social media study on social change "Values Index 1/25 Psycho-Reality": Society is polarizing like never before. Filter bubbles lead to individual realities that not only determine political opinion-forming and voting behavior, but also consumption. At an online forum for companies and interested media representatives on March 7, 2025, Bonsai Research will show how marketing must react to the new psycho-realities.

Bonsai FutureElke LoewFebruary 20, 2025Values Index, Values Index 1/2025, social media analysis, social change, voting behavior, consumer behavior, psycho-reality, freedom, security