"Innovate yourselves!" is the title of the new Bonsai Sales magazine: gesund.de and NOVENTI have already done it: from pharmacy service provider to 360° healthcare provider: How the two companies are driving the topic of e-health - the comprehensive digitization of the healthcare market. An interview with Dr. Sven Jansen, until recently CEO of NOVENTI Health SE, and Dr. Sven Simons, CEO of gesund.de.

How do people want to manage their health today and in the future? What will data bring today, the e-prescription tomorrow or the individualization of medicine the day after tomorrow? And what does the cute nursing robot Pepper really stand for in the healthcare sector? All this in an interview in the new Bonsai Sales magazine.

For Family & Friends you can get the magazine HERE

Expansion of health market research

PS: Bonsai now does even more pharma. With Bettina Mertens-Danowski as Head of Bonsai Health, we have further strengthened our expertise in the pharmaceutical and healthcare market - in June, our new unit Bonsai Health officially started: "To deepen the know-how in the analysis of pharmacy sales and pharmacy panel data that has grown over the years, and now to combine it with other disciplines such as qualitative innovation research in the Bonsai Lab, but also with social media results such as the Value Index, offers so many new opportunities to conduct research for our clients," Bettina Mertens-Danowski. Bonsai can, for example, access sales figures for health brands and products via the merchandise management system - and combine them with survey data via its panel of 2,400 pharmacies in Germany. This enables detailed analyses down to the level of the individual pharmacy. These results are often supplemented by store and consultation tests, as well as advertising impact analyses and qualitative research. More at: Bettina Mertens-Danowski