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BonsAI: AI launch event with data from 20 million online users on 20.09.24

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Deutsche Bank: Standard of Living Index 2023

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Value Index 1/2024: What companies need to know now.

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The future of agriculture: co-creation by Bonsai

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Ask BonsAI - in real life and in real time

Ask your target groups - without a survey! BonsAI is based on real behavioral data from more than 20 million users worldwide - and more than 500,000 online users in Germany alone.

Introducing the new BonsAI. We show how we analyze and extract all clicks from millions of online users so that you can ask your BonsAIs - avatars of each of your target groups - in real time. This makes BonsaiAI a sparring partner in marketing - and enriches every strategy workshop. Can it be the health-conscious, holistic enthusiast or the car-interested sports fan? Or would you like a little more? From keywords and touchpoints to Instagram action plans? By the way: avatars don't just become human - they also look like them. We'll show it on Friday, 20.09.2024, 09.00 to 10.00 a.m.

Did you miss the launch of BonsAI? We recorded it for you. Find out the most important facts about the new BonsAI - condensed into a 20-minute video:

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Now also on YouTube: Launch of bonsAI
Shopper Research, Bonsai Strategy
Now also on YouTube: Launch of bonsAI
Shopper Research, Bonsai Strategy

We launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the launch event last Friday. Her presentation is now available in a short and concise 20-minute video on our YouTube channel.

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Shopper Research, Bonsai Strategy
Launch of bonsAI - AI accesses real usage data from 20 million users
Launch of bonsAI - AI accesses real usage data from 20 million users

Bonsai Research launches the new bonsAI today after extensive testing. bonsAI is a state-of-the-art, AI-powered marketing and market research solution that will revolutionize the way companies understand and interact with their audiences. By analyzing online behavioral data from 20 million online users worldwide, bonsAI creates detailed audience profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). In Germany alone, bonsAI accesses the data of 500,000 online users. bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.

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GLORY Payment Report 2024: For the first time, Germans prefer to pay by card rather than cash
Bonsai Public
GLORY Payment Report 2024: For the first time, Germans prefer to pay by card rather than cash
Bonsai Public

Exciting POS trends from the GLORY Payment Report 2024: 60 percent of people now use the option to withdraw cash at the supermarket checkout (last year it was only 44 percent). Card payments have replaced cash as the most popular payment method in Germany for the first time this year. What's more, artificial intelligence would also be in demand in bricks-and-mortar retail: the majority of consumers would like to see digital assistants in stores that make product recommendations, or would at least try them out.

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Bonsai Public
 

Bonsai Sales Magazine - Get creative!
The new issue is here.

In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.

 
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