BONSAI LAB
Qualitative research for all those who dare to think outside the box.
Introducing the new BonsAI. We show how we analyze and extract all clicks from millions of online users so that you can ask your BonsAIs - avatars of each of your target groups - in real time. This makes BonsaiAI a sparring partner in marketing - and enriches every strategy workshop. Can it be the health-conscious, holistic enthusiast or the car-interested sports fan? Or would you like a little more? From keywords and touchpoints to Instagram action plans? By the way: avatars don't just become human - they also look like them. We'll show it on Friday, 20.09.2024, 09.00 to 10.00 a.m.
Did you miss the launch of BonsAI? We recorded it for you. Find out the most important facts about the new BonsAI - condensed into a 20-minute video:
The industry portal marktforschung.de, in cooperation with the industry trade fair succeet GmbH, will be honoring the best providers in the insights industry in various areas every year. The award is called: Top Of Class Insights Industry, or TOCii for short. At the premiere, the readers of marktforschung.de nominated Bonsai in three of the five categories: Customer Journey & Touchpoint Analysis, Pharma and Healthcare Research and Trend and Future Research. Many thanks to the marktforschung.de users who nominated us!
A major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.
People make brands! In the DACHvibes podcast, Alexandra von Cukrowiz, Head of Bonsai Lab, shows how Bonsai helps companies to truly align their products and marketing strategies with the needs of consumers. Above all, the expert discussion is about innovation development with the help of co-creation.
In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.
Analysts and Philanthropist