BONSAI LAB
Qualitative research for all those who dare to think outside the box.

On May 7, 2024, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID). FRAG bonsAI enables companies to develop tailored strategies based on real behavioral data from 20 million online users. In real time. The team webinar is aimed in particular at marketing decision-makers from the beauty, health, food, fashion and durables sectors and is free of charge.
FRAG bonsAI: Data-driven marketing in real time
Jasmin Pampuch, Head of Shopper Research and Behavior Analytics
07.05.2025
11:00 a.m. to 12:00 p.m.
On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID). FRAG bonsAI enables companies to develop customized strategies based on real behavioral data from 20 million online users. And in real time.
Kim Haußer, Head of Bonsai Future, in an interview with NRW handelt: How we at Bonsai research global social trends and change and use qualitative and quantitative research, paired with AI-based observation of behavioral data, to identify early signs of emerging trends and anticipate future consumer behavior.
In February, Bonsai was awarded a TOCii in two categories at the new industry award "Top Of Class Insights Industry", or TOCii for short: Bonsai Health received the TOCii in the pharmaceutical and healthcare research category; Bonsai Future in the trend and future research category. On April 9 and 10, 2025, together with the other winners of the categories, we will be able to show why we received the award - and what Bonsai Health and Bonsai Future can do for companies.
In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.
Analysts and Philanthropist