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Market research with Bonsai. We show you potential that you have not seen before.

Double victory at TOCii: Top Of Class Insights Industry Awards for Bonsai Health and Bonsai Future

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BonsAI: The new marketing AI from Bonsai accesses real usage data from 20 million online users.

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Bonsai Pharmacies Digital Check 2025 - between fax and AI. What pharmacies want and need from manufacturers.

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VR and Studio@Home: Bonsai presents the new, efficient hybrid solution for test markets as part of a roadshow.

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Market research in virtual space: the roadshow

We will show you our new virtual research platform in cooperation with the HTG test studios. The highlight: we are now combining tests in the studio with VR goggles with the new Studio@Home. A solution that is not only innovative, but above all cost-efficient. Together with our customer Rotkäppchen-Mumm, we will show you the wide range of possibilities at our roadshow dates in Munich, Cologne, Hamburg and Berlin.

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Roadshow zum neuen virtuellen Testmarkt – effizient mit Studio@Home-Lösung
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Bonsai startet seine neue virtuelle Forschungsplattform für Category Management, Produkt-, Packungs- und Konzepttests. Im Rahmen einer Roadshow (s.u.) zeigen wir gemeinsam mit unserem Kunden Rotkäppchen-Mumm, was die virtuellen Testmärkte von Bonsai und das neue, smarte Angebot Studio@Home wirklich bringen.

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Bonsai Pharmacies Digital Check 2025: lots of fax, little AI
Bonsai in the media, Bonsai Health
Bonsai Pharmacies Digital Check 2025: lots of fax, little AI
Bonsai in the media, Bonsai Health

DDer erste Bonsai Apotheken Digital Check zeigt, dass ApothekerInnen die wachsende Bedeutung von Digitalisierung und Künstlicher Intelligenz erkennen. Aber: 80 Prozent der Apotheken in Deutschland nutzen noch immer ein Faxgerät zur Kommunikation mit dem Außendienst der Hersteller. Über die neue Studie berichten der „markenartikel”, das Magazin für Markenführung, pharma relations, planung & analyse sowie der Monitor Versorgungsforschung.

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Bonsai in the media, Bonsai Health
Successful 360° advertising impact measurement
Bonsai in the media, media & analytics
Successful 360° advertising impact measurement
Bonsai in the media, media & analytics

In a recent study for HYLO-Augentropfen, Bonsai Research not only collected the classic advertising impact parameters of the current campaign, but also analyzed its impact on the real sales data of pharmacies. In addition, the question of whether the FC Bayern stars are just as popular as testimonials in the north of Germany as they are in the south was also clarified. Read more in the current issue of p&a.

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Bonsai in the media, media & analytics
 

Bonsai Sales Magazine - Get creative!
The new issue is here.

In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.

 
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