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Market research with Bonsai. We show you potential that you have not seen before.

BonsAI: AI launch event with data from 20 million online users on 20.09.24

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Deutsche Bank: Standard of Living Index 2023

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Value Index 1/2024: What companies need to know now.

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The future of agriculture: co-creation by Bonsai

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Ask BonsAI - in real life and in real time

Ask your target groups - without a survey! BonsAI is based on real behavioral data from more than 20 million users worldwide - and more than 500,000 online users in Germany alone.

Introducing the new BonsAI. We show how we analyze and extract all clicks from millions of online users so that you can ask your BonsAIs - avatars of each of your target groups - in real time. This makes BonsaiAI a sparring partner in marketing - and enriches every strategy workshop. Can it be the health-conscious, holistic enthusiast or the car-interested sports fan? Or would you like a little more? From keywords and touchpoints to Instagram action plans? By the way: avatars don't just become human - they also look like them. We'll show it on Friday, 20.09.2024, 09.00 to 10.00 a.m.

Did you miss the launch of BonsAI? We recorded it for you. Find out the most important facts about the new BonsAI - condensed into a 20-minute video:

Latest contributions from our experts

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More money for a good cause! Media response to the German Donation Monitor
Bonsai Public
More money for a good cause! Media response to the German Donation Monitor
Bonsai Public

Private donors are giving six billion euros to good causes this year - 200 million euros more than last year. This does not even include large donations over 1,500 euros. This is shown by the new study "Deutscher Spendenmonitor 2024", which was conducted by Bonsai Public for the German Fundraising Association. This good news - which fits in well with the pre-Christmas period - met with a broad media response. The Neue Westfälische (Paid Content), the Frankfurter Neue Presse, the Generalanzeiger and the Braunschweiger Zeitung, among others, reported on it.

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Bonsai Public
2024: Bonsai invests in new areas, tools and people
2024: Bonsai invests in new areas, tools and people

Bonsai Research continues to expand this year: the new unit Bonsai Future was founded in 2024 with the team from the former Trend Office. Most recently, VR Insight's market research was taken over with all tools and parts of the team (read more). With "old" and around a dozen new colleagues, we have developed a wealth of new tools for our customers - and increased turnover with new customers.

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"Get out of the echo chamber!"
Bonsai in the media, Bonsai Research
"Get out of the echo chamber!"
Bonsai in the media, Bonsai Research

How has the market research industry developed over the past year? And what's next? And what exactly is "inflation"? Jens Krüger, CEO of Bonsai, asks these questions in his column on marktforschung.de. In the face of political, social and economic upheaval, the market research industry has done quite well on the surface. But behind the scenes, what is probably the biggest shakeout and consolidation of the market in the last 25 years is taking place.

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Bonsai in the media, Bonsai Research
 

Bonsai Sales Magazine - Get creative!
The new issue is here.

In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.

 
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