BONSAI LAB
Qualitative research for all those who dare to think outside the box.

The personalized worlds of perception have a profound impact on people's everyday lives - especially on their purchasing behaviour: If you want to establish and manage a brand today, you need clarity about which narratives and subjective realities determine consumption and consumer behavior in which environment and in which target group. We will show companies and media representatives how to do this at the
Werteindex online forum on March 7, 2025 from 9.30 a.m. to 10.30 a.m.
The new Bonsai Values Index 1/25, the largest social media study on social change, has been published. First results: Society is polarizing like never before. Filter bubbles lead to individual realities that determine political opinion-forming as well as consumption. Many media outlets are reporting on this. In the online forum on March 7, 2025 from 9.30 to 10.30 a.m., we will show how marketing should react to the new findings.
Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!
The new industry award “Top Of Class Insights Industry”, or TOCii for short, was just presented at the Succeet market research fair in Wiesbaden. If you missed the ceremony, click here for the interview with the winners Bettina Mertens-Danowski ( Bonsai Health) and Kim Haußer.
In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.
Analysts and Philanthropist