BONSAI LAB
Qualitative research for all those who dare to think outside the box.

In February, Bonsai was honored in two categories at the new industry award "Top Of Class Insights Industry", TOCii for short: Bonsai Health for pharmaceutical and healthcare research; Bonsai Future for trend and future research. On April 9 and 10, 2025, we will join the other winners at marktforschung.de Best Practices to show why we won the TOCii - and what Bonsai Health and Bonsai Future can do for companies.
In February, Bonsai was awarded a TOCii in two categories at the new industry award "Top Of Class Insights Industry", or TOCii for short: Bonsai Health received the TOCii in the pharmaceutical and healthcare research category; Bonsai Future in the trend and future research category. On April 9 and 10, 2025, together with the other winners of the categories, we will be able to show why we received the award - and what Bonsai Health and Bonsai Future can do for companies.
Bonsai is steadily working its way up the rankings of Germany's largest market research companies. This is according to the Context 2024 turnover list published today by marktforschung.de. After making it into the top 25 in 2021 and entering the top 20 last year, Bonsai now ranks 17th among the companies with the highest turnover in the industry with a 24% increase in turnover compared to the previous year.
The new Bonsai Values Index 1/25, the largest social media study on social change, has been published. First results: Society is polarizing like never before. Filter bubbles lead to individual realities that determine political opinion-forming as well as consumption. Many media outlets are reporting on this.
In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.
Analysts and Philanthropist