BONSAI LAB
Qualitative research for all those who dare to think outside the box.
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Introducing the new BonsAI. We show how we analyze and extract all clicks from millions of online users so that you can ask your BonsAIs - avatars of each of your target groups - in real time. This makes BonsaiAI a sparring partner in marketing - and enriches every strategy workshop. Can it be the health-conscious, holistic enthusiast or the car-interested sports fan? Or would you like a little more? From keywords and touchpoints to Instagram action plans? By the way: avatars don't just become human - they also look like them. We'll show it on Friday, 20.09.2024, 09.00 to 10.00 a.m.
Did you miss the launch of BonsAI? We recorded it for you. Find out the most important facts about the new BonsAI - condensed into a 20-minute video:
Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!
The new industry award “Top Of Class Insights Industry”, or TOCii for short, was just presented at the Succeet market research fair in Wiesbaden. If you missed the ceremony, click here for the interview with the winners Bettina Mertens-Danowski ( Bonsai Health) and Kim Haußer.
At Succeet 25, Jasmin Pampuch, Head of Bonsai Shopper & Behaviour Research, our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but rather analyses the real online behaviour data of 20 million online users worldwide. The highlight: FRAG bonsAI makes concrete suggestions for the channels, the content and even for the visuals and the language of campaigns.
Jasmin Pampuch explains what FRAG_bonsAI really brings to our customers in a YouTube interview at Succeet.
In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.
Analysts and Philanthropist