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Market research with Bonsai. We show you potential that you have not seen before.

Double victory at TOCii: Top Of Class Insights Industry Awards for Bonsai Health and Bonsai Future

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BonsAI: The new marketing AI from Bonsai accesses real usage data from 20 million online users.

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Value Index 1/25 Online Forum on March 7: How marketing must respond to the new, subjective realities.

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VR and Studio@Home: Bonsai presents the new, efficient hybrid solution for test markets as part of a roadshow.

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Our customers

 

Market research in virtual space: the roadshow

We will show you our new virtual research platform in cooperation with the HTG test studios. The highlight: we are now combining tests in the studio with VR goggles with the new Studio@Home. A solution that is not only innovative, but above all cost-efficient. Together with our customer Rotkäppchen-Mumm, we will show you the wide range of possibilities at our roadshow dates in Munich, Cologne, Hamburg and Berlin.

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Virtual test market: Efficient with new Studio@Home solution
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Bonsai launches its new virtual research platform for category management, product, packaging and concept tests. The highlight: in cooperation with HGT (Herzog, Glaser, Thelen), we are now combining tests in the studio with Studio@Home. A solution that is not only innovative, but above all efficient. As part of a roadshow (see below), together with our client Rotkäppchen-Mumm, we are demonstrating the real benefits of Bonsai 's virtual test markets and the new, smart offering.

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In highly competitive markets, brands need to be present in the minds of consumers at decisive purchasing moments. We demonstrated how this works with our client freenet at the Market Research Week. More than 100 participants followed this live. If you were unable to attend, the recording is now available on YouTube. Fabian Winderl (freenet) sums it up: "The Bonsai offers us more depth of explanation in the brand funnel. Specifically, we can derive the really relevant stories for advertising campaigns and can focus on the decisive CEPs (Category Entry Points)."

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The sixth Week of Market Research (#WdM25) starts this year on May 19 and runs until May 27, 2025. We are represented at WdM25 with three great topics. Our Qual researchers from Bonsai Lab are all about Decoding Culture. Our colleagues from Bonsai Strategy are at the start with the topic of Mental Availiability and Bonsai Future with the topic "Values. Change. Growth", which is all about how companies can shape the future on the basis of research.

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Bonsai Future, Lab, Bonsai Strategy
 

Bonsai Sales Magazine - Get creative!
The new issue is here.

In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.

 
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