BONSAI LAB
Qualitative research for all those who dare to think outside the box.

The personalized worlds of perception have a profound impact on people's everyday lives - especially on their purchasing behaviour: If you want to establish and manage a brand today, you need clarity about which narratives and subjective realities determine consumption and consumer behavior in which environment and in which target group. We will show companies and media representatives how to do this at the
Werteindex online forum on March 7, 2025 from 9.30 a.m. to 10.30 a.m.
Bonsai is steadily working its way up the rankings of Germany's largest market research companies. This is according to the Context 2024 turnover list published today by marktforschung.de. After making it into the top 25 in 2021 and entering the top 20 last year, Bonsai now ranks 17th among the companies with the highest turnover in the industry with a 24% increase in turnover compared to the previous year.
The new Bonsai Values Index 1/25, the largest social media study on social change, has been published. First results: Society is polarizing like never before. Filter bubbles lead to individual realities that determine political opinion-forming as well as consumption. Many media outlets are reporting on this.
The OTC manufacturers that pharmacists value the most are Ratiopharm, Bionorica and Hexal. Overall, however, the image of OTC manufacturers among pharmacies still leaves a lot to be desired. This is shown by the new Bonsai OTC Pharmacy Sales Study, the detailed results of which are reported by Markenartikel, Healthcare Marketing and Pharma Relation.
In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.
Analysts and Philanthropist