Virtual test market and efficient experimentation platform for category management, product, packaging and concept tests.
Road Show: Market research in virtual space
We show you our new virtual experimentation platform. The highlight: in cooperation with HGT, we are now combining tests in the studio with Studio@Home. A solution that is not only innovative, but above all efficient.
Traditional test markets in real supermarkets reach their limits when it comes to concepts and products that do not yet exist. Virtual test markets, on the other hand, sometimes reach their limits when it comes to costs. We have the hybrid solution. At our roadshow in Munich, Cologne, Hamburg and Berlin, we will show marketing managers, operational market researchers and the press what our new platform can do. We look forward to seeing you!