Anna-Sophie Knebel will become Team Lead and Client Partner for the CX/Mystery and Business Solutions division of the " Bonsai." She will join the existing leadership duo of Maik Stücken and Martin Siek.
With the addition of two new consultants, Jana Lunau and Ilona Schinz, additional capacity will be created for the operational business of Bonsai .

Everyone is talking about customer experience (CX). Bonsai In its latest study, Research asked those who are really concerned about the topic: the consumers. One result: Half of Gen Z is annoyed by the many rating requests: Only half of teens and twens still think that companies take their ratings seriously, just as many ignore rating requests more often than before. Overall, customers like to give feedback: 88 percent give reviews when asked to do so after a purchase, service or repair. Relatively many experience requests from online shops (71 per cent), retailers (44 per cent) and telecommunication providers (35 per cent).

With Jörg Schwarz, another consultant joins Bonsai Research from Kantar. The experienced project manager will support the team led by Maik Stücken and Martin Siek in the area of CX research.

Bonsai Research continues to expand its customer experience team: Since 1.12.2021, Silke Henning has been strengthening the market research specialist's Customer Experience (CX) and Mystery Shopping division as Project Manager.