Everyone is talking about customer experience (CX). Bonsai In its latest study, Research asked those who are really concerned about the topic: the consumers. One result: Half of Gen Z is annoyed by the many rating requests: Only half of teens and twens still think that companies take their ratings seriously, just as many ignore rating requests more often than before. Overall, customers like to give feedback: 88 percent give reviews when asked to do so after a purchase, service or repair. Relatively many experience requests from online shops (71 per cent), retailers (44 per cent) and telecommunication providers (35 per cent).