Bonsai Research Expands Its RX Health Offering – Jörg Paus Joins the Team

Bonsai Research is expanding its RX Health division (prescription drugs). Jörg Paus, a proven expert in pharmaceutical and healthcare research, is joining the team. Real behavioral data from 20 million online users enables Bonsai to conduct AI-powered in-depth analyses of the sensitive topic of the patient journey.

– The highlight of the " Bonsai" offering: the combination of behavioral data with actual sales data from the pharmacies’ inventory management systems.