Bonsai Research continues to grow - with colleagues from ISM Global Dynamics
- Bonsai Research now adopts proven methods, models and staff from ISM Global Dynamics.
- Bonsai thus closes a final gap to becoming a full-service provider in market research.
- Prof. Dirk Frank becomes Head of Bonsai Strategy. With him, ten colleagues from ISM move to Bonsai.
- The majority of former ISM customers will continue their cooperation under the Bonsai umbrella.
Dirk Frank / Jens Krüger
Bremen/Hamburg. 09.05.2023 Bonsai Research is creating a future and a new home for the renowned portfolio and colleagues of ISM Global Dynamics. The company is thus rounding off its range of services and closing the gap to become a full-service provider in market research. The new employees will further develop their models and methods with the resources of Bonsai Research. The emerging clout for clients should be exciting, especially with regard to new combinations of behavioral and survey data.
Bonsai will in future bundle issues of strategic brand management and quantitative innovation research in the area of Bonsai Strategy. Prof. Dirk Frank will take over the management of this area in his new function as Head of Bonsai Strategy. In addition to his work at Bonsai , Dirk Frank will retain his professorship at Pforzheim University.
"With Dirk Frank and his colleagues, additional know-how comes to Bonsai," emphasizes Jens Krüger, CEO of Bonsai Research: "In particular, the methods developed by Professor Frank in the area of growth potential analyses, concept and price research are an important asset."" We are thus completing the last missing piece of the puzzle on the way to becoming a full-service provider in market research." Bonsai Research is now able to offer the complete research repertoire along the Innovation Journey.
"With Bonsai Research and its know-how in handling behavioral and sales data, we can further expand the established ISM portfolio for the benefit of existing and new customers," emphasizes Dirk Frank: "This will enable us to further enhance the already very good forecasting quality of existing tools. We will also benefit from the close connection to the Bonsai Lab and qualitative innovation research as well as to shopper research and the test market."
"My team and I are looking forward to the agile environment at Bonsai, which we have already been able to get to know in recent weeks," Dirk Frank continues: "The openness of our colleagues to make common cause with us is great. We like the way Bonsai explores the boundaries of market research without violating our professional ethics.
Talks have been held with almost all previous ISM customers in recent weeks. The first projects have already been set up together.
Contact:
Jens Krüger, CEO Bonsai Research
jens.krueger@bonsai-research.com
+49 160 8835825
Prof. Dirk Frank, Head of Strategy Bonsai Research
dirk.frank@bonsai-research.com
+49 171 5205067