Bonsai Research expands futurology
Kim Haußer & Prof. Peter Wippermann
- Bonsai Research brings Kim Haußer and Prof. Peter Wippermann on board
- Bonsai Research founds its own unit Bonsai Future and further expands the Foresight division.
- Kim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects.
- "We are now bringing the successful collaboration between Bonsai Research and Trendbüro directly into our company," says Bonsai CEO Jens Krüger.
On March 1, 2024, Kim Haußer and Prof. Peter Wippermann joined the market research company Bonsai Research after years of close collaboration. Kim Haußer and Trendbüro founder Prof. Peter Wippermann will continue the successful future studies of Bonsai Research and launch new projects together with Bonsai CEO Jens Krüger. In order to strategically expand the area of foresight, Bonsai Research is founding the new unit Bonsai Future.
"With Kim Haußer and Prof. Peter Wippermann, we are now bringing the successful collaboration between Bonsai Research and Trendbüro directly into our company," says Jens Krüger: "What sets us apart from other offerings on the market? At Bonsai Future, we combine qualitative and quantitative research work with strategic consulting."
"Bonsai Future takes a proactive approach that goes beyond mere forecasting," emphasizes Kim Haußer: "We offer certainty of orientation in rapidly developing and changing markets and support companies in making qualified decisions about opportunities and challenges. I am looking forward to developing future-proof foresight strategies for companies at Bonsai Future." She will also continue to dedicate herself to one of her key topics at Bonsai , the decoding of subcultures: "We are currently living in a time of social fragmentation and polarization. It is now more important than ever for companies to find cultural connections to communities of interest. We make our customers fit for the future by helping them to decode existing communities and build their own brand communities strategically and in line with their needs."
Prof. Peter Wippermann will help drive forward the new Bonsai Future unit as a consultant. The renowned futurologist sees a differentiated picture, particularly when it comes to artificial intelligence: "AI provides valuable basic material for the development of scenarios and desk research. We see our role as Bonsai Future in particular as checking and contextualizing the AI-generated content and enriching it with real insights from surveys, co-creation workshops with our customers and expert interviews."
Kim Haußer, Head of Bonsai Future
With her international, academic background in business administration and communications coupled with a special interest in psychology and world affairs, Kim thinks and acts holistically and globally. She has a keen sense of emerging consumer needs and knows how to bring people together. Her passion: community building, generational research and lifestyle topics. She passes on her practical experience as Head of Bonsai Future to business students as a lecturer at Campus M University in Munich. Always on the trail of global trends and rays of sunshine, she travels the world, immerses herself in new living environments and incorporates cultural insights into her everyday work.
Prof. Peter Wippermann, Advisory Board Bonsai Future
Prof. Peter Wippermann is the founder of the trend research agency Trendbüro, a consultancy for social change. He was editor of the future magazine "Übermorgen" and designed the future events "Talk with Tomorrow" for Philip Morris. From 1993 to 2015, he taught as a professor of communication design at the Folkwang University of the Arts in Essen. Since 2009, he has published the value index with Bonsai CEO Jens Krüger. One of his favorite topics: How can we use artificial intelligence in a way that really drives companies forward?
Prof. Peter Wippermann and Jens Krüger have been working closely together on many projects for a long time. 15 years ago, they developed the values index 15 years ago - the largest long-term social media study on changing values in German-speaking society to date. They have also conducted future studies for Nestlé (How is(s)t Germany 2030), the Otto Group's trend studies on ethical consumption or the Sparkassen Innovation Hub have been realized in the team in the past.
You can find out more about Bonsai Future, current focus topics and other studies on our website bonsai-research.com/bonsai-future
Contact:
Jens Krüger, CEO Bonsai Research
jens.krueger@bonsai-research.com
Kim Haußer, Head of Bonsai Future
kim.hausser@bonsai-research.com
Prof. Peter Wippermann, Advisory Board Bonsai Future