Our studies don't make it into "stern" every day. However, the topic of the Autarq Energy Transition Report 2024, which was conducted by Bonsai , was highly exciting not only for us, but also for "stern" and its readers. After all, what property owners think and know about the energy transition will have a significant impact on developments and therefore also on climate protection.

The Autarq Energy Transition Report 2024 highlights a significant challenge: the knowledge deficit of German property owners in the context of the energy transition. The "stern" writes: "The solar company Autarq surveyed over 1,000 property owners about the energy transition. They are open to new technologies, but costs and income dampen their willingness. There is a lack of concrete advice on the ground." It is hardly surprising that solar energy is the focus of property owners: Solar is the easiest to "retrofit" – if the basic conditions are right, according to "stern".

Autarq is a German climate-tech company that offers innovative solar roof tile systems. The Autarq Energy Transition Report 2024 for the Bonsai 1,036 property owners in writing answers the following questions: What do German homeowners think about the topics of the energy transition? What do they know about the technologies that are part of the transformation described? How do they know that? Would they invest for more independence and sustainability – and if so, for what exactly? Do the federal state, income and gender influence opinion? In short: What makes German property owners tick?

The company makes the results of the Autarq Energy Transition Report 2024 available to interested parties on its website:

The Autarq Energy Transition Report is an example of the content studies by Bonsai Public, in which we examine trending topics and thus create relevant content for corporate communications: Studies with substance – both in terms of content and methodology – with which you can address topics in public. Further examples can be found at Bonsai Public.