Christian Dössel is joining Bonsai

Christian Dössel, previously Senior Vice President at Behaviorally, will become Head of Innovation at Bonsai Research. With this new unit, Bonsai will strategically expand its innovation research.

Hamburg/Bremen, October 1, 2025. Christian Dössel joins Bonsai Research today as Head of Innovation. Previously Senior Vice President at Behaviorally, he is a recognized expert in consumer research and behavioral science.

“We are very pleased to have recruited Christian Dössel, a true leader in innovation research—particularly in the areas of product experience, consumer behavior, and packaging research,” emphasizes Jens Krüger, CEO of Bonsai Research: “By bringing Christian Dössel on board and establishing the new Bonsai Innovation unit, we can now better align our portfolio structurally with our clients’ evolving needs.” In response to this demand, the new “ Bonsai ” Innovation unit is launching today.

For Christian Dössel, Head of Innovation, this new role is appealing for several reasons. “Innovations don’t emerge on the drawing board or in the lab, but in people’s lives. Innovation research must get closer to actual behavior. With the tools from Bonsai in the areas of VR and test market research, and the close integration of the Bonsai Innovation division with research at the Bonsai Lab, Bonsai Strategy & Brand, Bonsai Shopper, and Bonsai Future, we have the ideal conditions for this.”

Christian Dössel wants to draw on his extensive experience to advance the topic of innovation in all its facets: “Innovations are just as crucial for consumers as they are for business customers. In the B2C sector, the goal is to make products and services successful in people’s everyday lives—in the B2B sector, it’s about providing behavior-based guidance even for more complex decisions. Both will continue to grow in importance in the future, and we at Bonsai are ideally positioned to meet this need using modern methods.”

Contacts:

Jens Krüger Christian Dössel                                                    

CEO Bonsai Research Head of Bonsai Innovation
jens.krueger@bonsai-research.com christian.doessel@bonsai-research.com
+49 160 8835825 +49 151 57966722