Entries in Bonsai Health
Bonsai-Test markets show what newspapers can do
Bonsai-Test markets show what newspapers can do

Successful presentation: For six days, Klosterfrau presented its herbal cough remedy Bronchicum® Elixir in the regional daily newspapers of the marketer Score Media. Bonsai Research tested the effect of the media deployment. In the test markets, sales increased by 25 percent compared to the control markets during the newspaper campaign.

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Media & Analytics, Bonsai HealthElke LoewPharmacy Panel, Phama, Bronchicum, Klosterfrau, Media Test Market
Call for vaccination! 150 brands are changing their claims. So are we.
Call for vaccination! 150 brands are changing their claims. So are we.

Brands against Corona: Germany needs a vaccination initiative! 150 major brands have joined forces and are changing their well-known claims. From "Square. Practical. Geimpft" to "Freude am Impffen" and "Have a break, have a pieks" to "Dann geh doch zum Impffen". Great initiative by the Mercedes lead agency Antoni. Inspired us to turn "SEE. UNDERSTAND. MAKE." into something new

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Bonsai HealthElke LoewCorona, Marche