Bonsai is significantly expanding the areas of Customer Experience, Bonsai Lab and Bonsai Analytics 2021. Five new colleagues are already on board. The further development of the Customer Experience/Mystery Research department is the most advanced.

Elke Loew25 January 2021

Shopping behaviour is changing permanently.

Consumers shop faster and more structured in Corona times, but above all more consciously. This is shown by a new study by Bonsai and CodeCheck, an app that allows you to check the ingredients of products.

Super idea10 June 2020

Covid 19 stress test for trade

3,800 mystery shoppers from Bonsai test how well the customer protection measures are implemented.

Super idea20 April 2020

The trade is doing a top job in the Corona crisis

The Local Heros - bakeries, butchers and greengrocers - are rated best among all retailers, according to a recent study by Bonsai .

Super idea25 March 2020

Values Index 2020 - Health, family and success as the most important values

The largest social media analysis on the topic shows: Generational conflicts are intensifying. The trend in posts is moving from lifestyle to more politics.

Super idea18 February 2020

Jens Krüger becomes CEO of Bonsai Research

The consumer research expert wants to develop the test market and shopper specialist Bonsai into the leading platform for experimental marketing.

Super idea3 December 2019