Virtual test market: Efficient with new Studio@Home solution

Innovative research platform from Bonsai and HGT combines the virtual test market with a new Studio@Home solution. Bonsai Research launches the new virtual research platform for category management, product, packaging and concept tests. The highlight: in cooperation with HGT (Herzog, Glaser, Thelen), Bonsai is now combining tests in the studio with the newly developed Studio@Home approach, a solution that is not only innovative, but above all efficient.

Elke LoewJune 10, 2025Virtual test market, Studio@Home, Concept tests, Product tests, Packaging tests, HGT, Efficient test market, Bonsai, Stefan Feldmeier, Innovative research tool