Virtual Reality as in Games - Research at the Virtual POS

Bonsai Research and VR INSIGHT are now cooperating to take virtual POS research to a new level. In the virtual supermarket or virtual gas station, users can not only "shop" but really interact - even with the salespeople. 90 percent of participants say they were immersed in the virtual reality of the store and were in 'shopping mode'. Research in virtual spaces in a quality that users are familiar with from the latest games.

Test Market & Sales SupportElke LoewJuly 18, 2022Virtual Reality, VR, POS, Virtual Supermarket, Collaboration, Bonsai Research, VR Insight, FMCG