The Digital Catch-Up in Pharmacies // Bonsai Pharmacy Digital Check 2026 // The percentage of pharmacies that consider themselves “digital”—beyond just e-prescriptions—is rising significantly // Customer apps are bringing pharmacies noticeable additional business // OTC and over-the-counter advertising has a visibility problem: Half of pharmacists can’t think of a successful campaign off the top of their heads.
· From the pharmacists’ perspective, particularly successful campaigns come from L’Oréal, Beiersdorf, and Haleon

Bonsai Health is publishing the results of the "Bonsai Pharmacies Digital Check 2025" for the first time today. The new study provides information on the reality and pharmacies' assessment of relevant digitalization topics.