The Digital Catch-Up in Pharmacies

The Digital Catch-Up in Pharmacies // Bonsai Pharmacy Digital Check 2026 // The percentage of pharmacies that consider themselves “digital”—beyond just e-prescriptions—is rising significantly // Customer apps are bringing pharmacies noticeable additional business // OTC and over-the-counter advertising has a visibility problem: Half of pharmacists can’t think of a successful campaign off the top of their heads.
· From the pharmacists’ perspective, particularly successful campaigns come from L’Oréal, Beiersdorf, and Haleon