Bremen/Hamburg, 4.8.2021. Michaela Thielen joined the team of market research specialist Bonsai Research on 1 August 2021 as a consultant in the test market division. The graduate in business administration comes from the client side. She was previously Manager Consumer and Market Research at CEWE, the market leader for digital photo services.

Michaela Thielen on her move to Bonsai: "I am looking forward to the agile environment at Bonsai. The close cooperation with colleagues across departments and the current atmosphere of change at Bonsai really appealed to me. I'm looking forward to accompanying research and innovation processes more directly than is often possible on the company side. 

Jens Krüger, CEO at Bonsai on the appointment: "We are happy to have Michaela Thielen on board. We had been in contact for some time. In this respect, it is great that we were able to use the right moment and the momentum at Bonsai to bring her on board.

Bonsai has already successfully recruited new colleagues for the Lab/Qualitative Research, Strategy and Customer Experience areas in recent months. Due to increased demand for research in real-life environments, the staff capacities for regional, national and international test markets are now also being strengthened.

 About the Bonsai test markets

With the Bonsai test markets, the risks for new products can be reduced to a minimum. Bonsai does not test "like" in real life, but in real life. For more than 15 years in the test market in food retailing in Bremen. Today from pharmacies to drugstores and DIY stores all over Europe. Bonsai accompanies innovations made in Germany and foreign newcomers entering the German market. Motto: "Let your products flop in the test market rather than later (and more expensive) on the shelf".

Press contact:
Elke Löw,
+49 89 89055895
presse@bonsai-research.com

Contact Management:
Jens Krüger, CEO
+49 160 8835825

About Bonsai Research
Bonsai was founded in 2004 as a specialist for test markets, shopper research, analytics and mystery research. With more than 15 years of experience in the national and European consumer goods and health care market, Bonsai has developed from a media test market into an experimental platform for marketing innovations with a focus on the retail sector (including food retail, drugstores, DIY stores and pharmacies). Bonsai offers experimental market research close to the customer and accompanies innovations from idea and concept development to the launch of a product or service - and beyond.