From Kantar to Bonsai

Bonsai Research on course for growth

Bonsai is significantly expanding the areas of Customer Experience, Bonsai Lab and Bonsai Analytics 2021. Five new colleagues are already on board. 

Bonsai Research, the market research specialist based in Bremen and Hamburg, invested at the beginning of the year in the core areas of customer experience/mystery research and analytics, as well as the new Bonsai Lab division created in 2020. The further development of the Customer Experience/Mystery Research division is the most advanced. 

Expansion of the Customer Experience (CX) area

Maik Stücken, 50, will take over as Head of Customer Experience and Mystery Research at Bonsai on 1 February 2021. The renowned customer experience expert was most recently Client Service Lead at Kantar in Bielefeld. For Maik Stücken, Bonsai Research is not new territory: he was on the company's board until the end of 2019 and had already accompanied the transfer of the mystery field from Kantar to Bonsai three years ago. "At Bonsai , we take a holistic view of customer experience and offer our clients integrated solutions," emphasises Maik Stücken. "CX is more than a question of platform for us. The deep understanding of consumers that we gain in shopper research and analysis is just as much a part of it as the evaluation of the customer experience by our 3,800 mystery shoppers. Qualitative research is also becoming increasingly important for our clients when it comes to understanding the customer journey holistically."

As early as 15.01.2021, three more proven CX experts and analysts took up their positions at Bonsai :
Lars Bombowsky, Client Partner Customer Experience Research
Udo Kendziora, Consultant Customer Experience Research
Michael Mürbeth, Analyst and Client Partner Customer Experience Research

Reinforcement for the Bonsai Lab

Ina Komischke, 35, will support the Bonsai Lab as a Client Partner. The sociologist and ethnologist is one of the most distinguished experts for community research and qualitative customer journey mapping in Germany. Ina Komischke has been working in qualitative research for over ten years, most recently as Associate Director Qualitative at Kantar in Hamburg. "The claim of the Bonsai Lab is: We accompany innovation. And that is exactly what I love to do," says Ina Komischke: "Gaining a deep understanding of people and their desires. And using innovative research approaches to develop and drive innovative ideas for companies together with consumers."

"It is great that we were able to win Ina for Bonsai . I already worked with her eight years ago at Kantar on the first online communities - at that time on the topic of 'Nutrition of the Future' as part of the Nestlé Future Study," says Jens Krüger. "I don't know anyone who can play out the qualitative research spectrum in digital formats so easily and intuitively." 

Supplement to this press release of 15.02.2021

Michael Voß joined the team of Bonsai Research as Client Partner in the Analytics & Media division on 15 February 2021. Michael Voß was previously at Kantar, where as Associate Director Media Research he managed projects for media marketers in particular. More information.

The plans from Bonsai Research

With the current personnel appointments and the expansion of the three business areas, Bonsai will grow significantly in 2021. Jens Krüger announces: "We will be able to announce a number of additional personnel in the coming weeks and strategically expand our portfolio with further tools. An exciting year for Bonsai." 

Press contact
Elke Löw, +49 89 89055895
presse@bonsai-research.com

Contact Management
Jens Krüger, CEO, +49 160 8835825
jens.krueger@bonsai-research.com

About Bonsai Research
Bonsai was founded in 2004 as a specialist for test markets, shopper research, analytics and mystery research. With more than 15 years of experience in the national and European consumer goods and health care market, Bonsai has developed from a media test market into an experimental platform for marketing innovations with a focus on the retail sector (including food retail, drugstores, DIY stores and pharmacies). Bonsai offers experimental market research close to the customer and accompanies innovations from idea and concept development to the launch of a product or service - and beyond.
www.bonsai-research.com