The Churchill effect - and why brands need it

Personalities can change the world. So can brands. But it's not the products or innovations alone that make a brand great and significant.

Brands need three things above all: personality, personality, personality. Thomas Hoch, Head of Bonsai Strategy, explains what brands need here and how they can achieve it in the new markenartikel magazine.

The issue on the topic "Brands make more", can be ordered HERE .