You have to celebrate the festivals as they fall. With this in mind, we celebrated World Bonsai Day again this year on May 11. In line with the trend, of course, AI-supported, on LinkedIn and - a little fun is in order - with a little puzzle. And to make it personal and meaningful, with an introduction to our experts at Bonsai Research.

And we really have a lot to celebrate: we are growing, with people and expertise. We now have over 80 experts in nine different units researching the diverse questions of our customers. We showcased our versatility on World Bonsai Day with a little LinkedIn puzzle.

Each picture showed a glimpse into the expertise of a wanted team member. If you want to know more or are looking for the solution to the puzzle, follow the hashtag #WorldBonsaiDay on LinkedIn. Or network directly with colleagues Bettina Mertens-Danowski, Alexandra von Cukrowicz, Michael Voß, Jan Borcherding, Vanessa von Salzen, Jasmin Pampuch, Jens Krueger, Hartmut Schläfke, Manuela RichterJuliette Dubois, Stefan Feldmeier and Kim Karina Haußer

Want a taste?

Why is market research at Bonsai simply contagious?

The Bonsai unit you are looking for generates and integrates relevant data for a very specific industry, which in turn many experts in this industry also record, discuss and share on LinkedIn. The picture makes it clear: the solution to the puzzle was, of course, Bonsai Health. This is where we access sales data from pharmacies, ask doctors, patients, relatives and, of course, pharmacists. This enables us to support you in all matters relating to the healthcare market. This is what our health expert Bettina Mertens-Danowski stands for: If you want to know what's new from and for the pharmaceutical industry, follow her on LinkedIn.

Why do we win at "I see something you don't see"?

Almost 70 percent of online shoppers cannot remember all the touchpoints of their digital journey. That's why we have our online behavioral data. We observe people where they reveal everything that concerns them - on the internet. At home on their smartphone or laptop, people feel safe and share even the most awkward question with the search engine. If you want to be this close to your customers and are looking for exciting insights into the digital behavior of your target group, network with Jasmin Pampuch or visit Bonsai Shopper Research.

Why does radio advertising in Swabian work...

... and what return on investment do your media investments really have? Behind this picture is our expertise in media studies - in the person of Michael Voß. He investigates how communication (on the radio but also in print, TV, online or via social media) influences purchasing decisions and the path to them. The exciting thing: Bonsai combines reach and media usage results with real consumption and sales data. This makes it possible to directly understand how a commercial influences the decision at the shelf. You can find out more from Michael Voß on LinkedIn or at Bonsai Media & Analytics.

And another fun fact about World Bonsai Day? We also sell Bonsai trees

Do you find that strange? To be honest, we do too. We owe this somewhat bizarre part of our portfolio to a ruling by the Bremen district court from the company's founding days 20 years ago. Our company name was misleading, they said at the time; it had to be assumed that Bonsai Germany was selling Bonsai trees. It was quite a shock - because we had already had communication materials printed full of enthusiasm. All attempts at persuasion failed until, in an emotional conversation, the sentence was uttered: "Then - in God's name - we'll just sell Bonsai trees." The prompt reply: "Then you can use the name too." To this day, two of Bonsai 's business purposes are stipulated in the commercial register and the shareholders' agreement: Market research and the sale of Bonsai trees!