Bonsai Research continues to expand its Bonsai Strategy division. Jan Borcherding is now on board as Head of CSR (Corporate Social Responsibility). This was reported by planung&analyse on 17.06.2021. Jan Borcherding was the brains behind the German Donation Monitor for a long time. The CR expert comes from Kantar, where he advised and supported well-known clients on the topic of corporate reputation management for years. The Bonsai strategy team had already been strengthened in April. At that time, Thomas Hoch (Head of Brand Strategy), Manuel Otte (Client Partner Brand Strategy) and Joachim Odendahl (Consultant Brand Strategy) joined the team.

Marktforschung. de also reported on the appointment of Jan Borcherding.