In the DACHvibes podcast, Alexandra von Cukrowiz, Head of Bonsai Lab, shows how Bonsai helps companies to truly align their products and marketing strategies with the needs of consumers.

Above all, the expert discussion will focus on how brands and products can be promoted with the active support of consumers. Alexandra von Cukrowicz uses various examples such as Rügenwalder Mühle to show how this works in innovation development. In the co-creation process with consumers, the target group is actively involved in innovation development. Motto: "People make the brand!" Because genuine customer centricity is far more than just a buzzword: "Customer-centric marketing also means involving the target group in innovation development," says Alexandra von Cukrowicz. You can find out more about co-creation and innovation research at Bonsaion theBonsai Lab website.