Private donors are giving six billion euros to good causes this year - 200 million euros more than last year. This does not even include large donations over 1,500 euros. This is shown by the new study "Deutscher Spendenmonitor 2024", which was conducted by Bonsai Public for the German Fundraising Association. This good news - which fits in well with the pre-Christmas period - met with a broad media response. The Neue Westfälische (Paid Content), Frankfurter Neue Presse, Generalanzeiger, Braunschweiger Zeitung, Soester Anzeiger, LeadersNet, Finanznachrichten, Ad hoc News and Evangelische Zeitung, among others, reported on it. Specialist media such as Public Marketing, Neues Stiften and Fundraising-Box also reported on the event.

On December 19, HR 2 used the news from the study that more people are donating again as a hook for its current listener survey on the subject of donations. And Spiegel Online did not publish an article about the German Donations Monitor, but used its results for its daily news quiz (right). The answer: donations are made particularly frequently for child and youth welfare (28% of donors). The second most important donation purpose is immediate and emergency aid in (civil) war and disaster areas; in third place is animal welfare.

In addition to the purpose of donations, the volume of donations and the donor rate, media reports also focused on the growing number of younger donors, voluntary work and the great solidarity shown by people in the face of multiple crises.

"Despite inflation and poor economic forecasts, people are showing great solidarity with those who are even worse off thanks to the slight increase in donations," emphasizes Jan Borcherding, Head of Bonsai Public, who has been in charge of the German Donation Monitor for twenty-five years. "There is further potential for the future," says Larissa Probst, Managing Director of the German Fundraising Association, "because 29% of current non-donors can definitely imagine donating in the future."

For the German Donation Monitor 2024, Bonsai Public surveyed 6,039 people online in October and November. The study is published annually by the German Fundraising Association (DFV). Further information on the German Donation Monitor can be found in our press release or on the website of the German Fundraising Association.