- Bonsai Research takes over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight.

- This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual!

- Both the technology and the databases as well as existing customers and employees will be taken over.

- VR Insight's previous VR, AR and XR activities outside of market research will be continued under the new name "XR Essential".

Hamburg / Bremen, November 4, 2024. Bonsai Research has taken over the market research division of VR Insight as of November 1, 2024. With virtual reality shopper and store research, Bonsai rounds off its test market portfolio. The VR Insight brand will remain under the Bonsai umbrella.  

Bonsai not only takes over the name, the technologies and the databases, but also the existing customers. The latter include Rotkäppchen-Mumm Sektkellereien, for whom Bonsai has already worked in cooperation with VR Insight. Responsible employees from product management and development programming as well as a 3D artist are also moving to Bonsai Research. VR Insight founder Prof. Dr.-Ing. Alexander Kutter will advise Bonsai in the future.  

The VR, AR and XR activities that VR-Insight previously conducted outside the market research area will be reorganized under the new name "XR Essential". Bonsai and XR Essential will continue to work closely together. This step will further sharpen their respective focus and create synergies.

Jens Krüger, CEO of Bonsai: "For the first time, we are not just investing in people and our own developments - like the recent marketing AI BonsAI - but are taking over a pioneering technology completely. This means that we now offer VR and AR shoppers and store research from a single source. Another advantage for customers: Bonsai can now link VR projects directly with qualitative research and shopper research.

Claudia Burgdorf, Group Head Consumer and Market Knowledge at Rotkäppchen-Mumm Sektkellerei GmbH, will continue the group's previous VR projects with Bonsai : "VR Insight offers us a great tool. We look forward to continuing to use this pioneering solution, which we use to test our products in the market environment in a cost-effective and realistic manner, with Bonsai ."

Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "The new Bonsai test market is virtual! It's a stroke of luck that we're now bringing the technology in-house. Firstly, because I have never seen a virtual store that is as realistic as the stores that VR Insight has designed. Secondly, because we know the possibilities that the technology offers just as well as our customers and new colleagues from our previous cooperation.

Prof. Dr.-Ing. Alexander Kutter, founder and former Co-Managing Director of VR Insight:

"My partner Kristian Horns and I are delighted that Bonsai , a long-standing partner and proven research expert, is taking over our solutions in the field of VR-supported shopper research." The experienced development team will remain visibly active under the Bonsai umbrella as "VR Insight" and will ensure that our innovative technologies are consistently continued and further developed." 

Contact:

Jens Krüger
CEO Bonsai Research
jens.krueger@bonsai-research.com
+49 160 8835825