Presentation of the new Values Index in Hamburg

On 7 April 2022, we will present the new Values Index in Hamburg - the largest social media study on changing values and current social developments. Last year, almost 19 million social media posts from the were evaluated - more than ever before. Again with the aim of interpreting the change in values, detecting new trends, and finding concrete examples of how companies, politics and society are already changing and will have to change in the future. 

At the on-site launch event, you will not only receive data from the Values Index Update 1/22 -Project Confidence , but also an exclusive insight into completely fresh data from March of this year.

The study is presented by the old and new editors of the study: Jens Krüger (Sociology and CEO of Bonsai), who together with Prof. Peter Wippermann has co-edited the Values Index since 2009. Ulrich Köhler, Managing Director of Trendbüro, who takes over from Peter Wippermann. And Björn Welzel, Managing Director at Fritz Classen as the new partner of the Values Index.

What values are people most concerned about? What effects does this have? What do business and politics have to consider in order to do justice to the change in values? We will answer these and many other topical questions at the launch event.
Are you curious? Then we look forward to seeing you.

WHEN? Thursday, 7 April 2022, 10.00 - 13.00

WHERE? Bonsai Research, Theodorstrasse 42-90/ House 6b, 22761 Hamburg