Less lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.

Central question at ZDF: "Isn't it paradoxical that nature, of all things, is falling behind in times of climate debates?". Jens Krüger comments: "Nature is now part of a broader political and social discussion that takes place less in social media". More at zdf.de