Bonsai Research and EMSU, the provider of digital campaigns at the point of sale (PoS), are now cooperating. In our new test market, companies can measure the success of their digital campaigns at the PoS. We help companies to understand the actual impact of their media placement in retail - and offer a playground to try things out on a small scale.

Research is being conducted in exclusive test stores at various Rewe and Edeka branches operated by EMSU and Bonsai . Here, test bookings are made on existing displays and product sales are measured. In parallel, we can offer further research modules.

"By combining our expertise in retail media and the experience of Bonsai in the field of market research, together we are able to provide our clients with deep insights into the performance of their campaigns," says Adrian Hoesch, Co-Founder and Managing Director of EMSU.

"Retail media has been one of the fastest growing advertising categories in recent years," emphasizes Stefan Feldmeier, Managing Director of Bonsai Research: "Our new test market comes at exactly the right time. We make it possible to test the sales effects of new campaigns in advance of a nationwide placement, to define the target groups more precisely and, if necessary, to optimize advertising motifs. Basically, it's about first understanding the effect of screen-based communication for the respective brand and then adapting based on this."