We launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the bonsAI launch event last Friday. For anyone who missed it, her presentation - short and concise - is now available in an almost 20-minute video on our YouTube channel.

If you would like to read the most important information about the new bonsAI, you can find it in our press release: