Around 50 company and press representatives gathered online for the presentation of the Values Index 1/2024, the largest social media study on social change - around a dozen were guests at Bonsai Research in Hamburg. In addition to the exciting results, the main focus was on how companies need to respond to the most important manifestations of changing values - with best practices, of course. If you missed it, you can now watch the video of the event on YouTube.

It needs attitude! This is the central message from Bonsai Research and Trendbüro to people, institutions and companies in Germany. Logical - thinking frugally about consumption is a contradiction in terms for most companies. The value index has therefore looked for and found best practices from companies and institutions that show that it is possible to break new ground. Those who position themselves as enablers and make common cause with people have a good chance of being loved in the future.

The following manifestations of the change in values and the opportunities and challenges they bring for companies were presented in Hamburg.

Get back to basics.

How does needs orientation go beyond lifestyle?

Alexandra von Cukrowicz, Head of Bonsai Lab

Accept what is.

How can all facets of the self be given more space?

Kim Haußer, Senior Consultant Trendbüro

Treat wounds.

How can we heal together?

Jan Borcherding, Head of Bonsai Public

Taking care of the climate

How do we arm ourselves against the next crisis?

Louisa Ratzeburg, Consultant at Bonsai

Questioning the buzz.

Who initiates which discussions?

Jens Krüger, CEO of Bonsai

For those who would prefer to read more: We are happy to provide you with the Value Index update - with the results of the study and many examples of companies that are already anticipating the trends.

About the value index

The Values Index has been published since 2009 and is the largest social media study on changing values in the German-speaking world. The values index is compiled by the research team from Bonsai Research and Trendbüro. The publication is based on a survey of 15 fundamental values in relevant German-language social media. For the current Values Index 24/1, AI analyzed more than 12 million posts in relevant social media - including not only word posts, but also photos, for example on Instagram.