After the crisis is before the next problem: What do brands want and need to stand for in the future? What is relevant for people now? How are consumers' values changing? Which strategies are the right ones for brands now?

The Bonsai experts Alexandra von Cukrowicz, Thomas Hoch and Jens Krüger talk about this in the FaceClub.

FaceClub is a business club where people from different industries meet for online and offline networking - and to share their know-how.

A current podcast on the topic of changing values can also be heard on the platform (registration for the FaceClub required, see below). Under the title "See. Understand. Machen" (See. Understand. Do), Jens Krüger shows how people's values have changed in the course of Covid-19 and what challenges this change poses for companies and brands. The analysis is based on the Values Index 2020, Germany's largest social media study on social change.

If you are not yet a member of FaceClub - here's how to get to the event "Brands and brand management in the crisis. What now?" (and to the podcast):

1. Register free of charge at www.face-club.com

2. In the registration process, select the desired event "Marken und Markenführung in der Krise" on the third page.

3. In the field "Invited via/Name of the person you would like to accompany to the above-mentioned event" , enter "Bonsai Research".