Jens Krüger, CEO of Bonsai, comments in New Business magazine on the significant growth in the digital display advertising market and the upwardly revised forecast for 2021. For Jens Krüger, the fact that the market will pass the €5 billion mark this year is clearly the result of changing customer journeys in a variety of important industries. Last week, the Online-Vermarkterkreis (OVK) in the Bundesverband Digitale Wirtschaft (BVDW) e. V. published the new market figures on the digital advertising industry, which Jens Krüger comments on.

The OVK raised its forecast significantly: According to this, the digital display advertising market in Germany will grow by 23.4 per cent to 5.068 billion euros in 2021.