In his column on marktforschung.de, Bonsai CEO Jens Krüger warns against oversleeping the topic of AI - and is not sparing in his criticism of the industry: "We are seeing how rapidly AI applications are learning on a daily, even hourly basis. We can already hold conversations with virtual avatars and use them to predict purchasing behavior. Yes, it's not perfect yet, but let's see what it looks like next week ... Seeing AI solely as an operational tool, as an extension of our processes, is definitely not enough. There's more to it. Much more."

The industry cannot ignore the topic of artificial intelligence. According to our analysts at Bonsai , new solutions and applications are growing exponentially. The cycles for new developments are in the range of a few weeks, but sometimes only within two to three days. The only way to keep up with the breathtaking pace is to wake up and get GenY and Gen Z excited about market research.

Why is that the case? Read here: