Vitalising the trade" is not one of the quick Corona surveys. After the well-founded analysis, manufacturers and retailers can directly check in the integrated test market which scenarios are particularly promising for them. 

The first weeks of the Covid 19 crisis were often marked by a certain actionism - not only in retail. Now strategies, best practices and thus market research are in demand again. Even though there are still many uncertainties, one thing is clear: the current crisis is a catalyst for changing consumer needs. But what does this mean in concrete terms for the future of food retailing?

We know from our daily work that the longing for real experiences and also for (not only digital) closeness is unbroken. We observe that the acceptance for new, vitalising elements is growing - a process that the current crisis only accelerates.

Concrete strategies for the "new normal

Together with Trendbüro, Bonsai Research looks at what drives consumers and how this is changing retail. We purposefully look beyond country and industry boundaries to see what the "new normal" might look like. 

To understand the new food consumption now, and to develop future-proof strategies for the time during and after Corona, we bring together FMCG manufacturers, retailers, consumers and visionaries from outside the industry in the study "Vitalising Retail". 

We will then test the results we come up with directly in the retail sector. A dozen retailers from Rewe and Edeka are already ready for a corresponding test market. At the moment, we are still looking for five partners from the manufacturing side to join us in developing future scenarios for the food industry. Jens Krüger 

Curious about the "vitalisation of trade" in the future? 

We have compiled the most important questions for you in a presentation.
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