From the initial idea to the finished product or service on the market. Our colleagues take you on our Innovation Journey. Today, Stefan Feldmeier and Prof. Dirk Frank show how to make early potential estimates and new, real and virtual test market formats even for completely new products and categories in the context of growth potential studies.

The other webinars on the Bonsai Innovation Journey can be found here:

Find new fields of innovation for your brand and make ideation processes more efficient with AI

Alexandra von Cukrowizc and Prof. Dirk Frank

Quickly test concepts, prices and packaging: with our benchmark database:

Margareta Koch and Evelyn Kiepfer