Yes, sustainability is important for companies. But it is not everything. The topic even annoys many, especially young consumers. How companies "properly" become (and communicate) sustainable - that's what we'll be talking about on Thursday at the planning&analysis Insights Congress with Helge Carstens, Market Research Manager New Business at Merck KGaA. 

Today, we can eat, cream, clean and even travel sustainably - the advertising promises. Even the discounters are making a big deal about it. And if you ask consumers directly, they often answer - naturally (!) and socially desirable - that they buy almost only organic, fair and regional products. But, as we all know, they pay at the end, at the supermarket checkout. And what is then written on the receipt is by no means as sustainable as some simple surveys might suggest. For this reason, we have chosen this topic for planning&analysis Insights 2021 on Thursday: 

Impulse
#SustainabilityNervous.
The Values Index, the largest social media analysis on the topic of changing values, shows how relevant sustainability and a conscious lifestyle really are today. And why it is so important for companies to have their own stance. Talk about it: 

Alexandra von Cukrowicz, Head of Bonsai Lab
Helge Carstens, Market Research Manager New Business Merck KGaA
Jens Krüger, Managing Director, Bonsai

We look forward to seeing you live or virtually in Frankfurt. Link to Insights 2021

If you would like to know how your company can benefit from the results of the Values Index, please contact Alexandra von Cukrowicz or Jens Krüger.

And HERE more information on the Values Index