The term vaccination campaign takes on a whole new meaning: 150 major brands have joined forces under the title "Brands against Corona" - and are changing their well-known claims into calls for vaccination. From "Square. Practical. Vaccinated" to "Joy of vaccination" and "Have a break, have a pie" to "Then go and get vaccinated". A great initiative by the Mercedes agency Antoni. With resounding success.

"We are overwhelmed: Over 150 companies have pledged within 3 days. And 1 chancellor hesitated 0 seconds to support this collective vaccination call of German business", writes Sven Doerrenbaecher, Managing Partner of Antoni on LinkedIn: "Germany's greatest companies go to the most sacred of their brand and change their logo or claim. All with one message: Get vaccinated! In hundreds of variations. And thus an incredibly high reach."

Sure, we're not a big branding company - but we too are inspired by the Antoni idea - out of conviction! From "SEE. UNDERSTAND. MAKE." becomes "SEE. UNDERSTAND. IMPACT". And the claim "You can't simulate real life" becomes "You can't simulate real IMPACT".