Bonsai Research gains Vanessa von Salzen as reinforcement and thus further expands the Shopper Research division. The business economist comes from Ipsos, where she worked as a research executive in communications research for the last four years. 

"With our way of decoding the shopper and customer journey in a new way, we have been very successful with our customers for two years now," says Jasmin Pampuch, Head of Shopper Research at Bonsai: "That's why we urgently needed reinforcement - and Vanessa von Salzen is ideal to complement our team with her know-how." Bonsai relies on an integrated research approach for decoding the shopper journey - combining sales and behavioural data with survey data: "Vanessa von Salzen will also support us in the further development of the content of our offer." 

Jens Krüger, CEO at Bonsai, adds: "We reinvent ourselves every day and we have a lot of ideas to readjust our offers - especially with regard to the interlocking of new and proven methods, of qualitative and quantitative research. Especially for young colleagues from the sector, it is exciting to get involved here." 

"What attracts me to Bonsai is the mix and variety of methods. But above all, I chose Bonsai because here - in a comparatively small institute - it is not only allowed but desired to think in new ways about integrated solutions."