- Martin Siek becomes Head of Customer Experience - will lead the CX & Mystery Research department together with Maik Stücken.

-Bonsai Research is thus further expanding its customer experience team - strengthening its consulting services for its clients across the entire CX process.  

- With the significantly expanded staff of trainers in 2021, Bonsai also supports the implementation of CX insights even more strongly - training several thousand employees of companies to sustainably improve the customer experience.

Hamburg/Bremen, 01.11.2021. Bonsai Research continues to expand. This time in the area of Customer Experience (CX), where Martin Siek is joining today as Head Customer Experience. Martin Siek will lead the CX & Mystery Research division together with Maik Stücken. Martin Siek is a proven CX expert and was previously with von Kantar.  

"In addition to the mystery business, we want and need to integrate new approaches and methods more strongly into the Bonsai portfolio - this is also about cooperation and strategic partnerships. On the other hand, we need people who can advise our clients properly on CX. Martin Siek stands for both," says Jens Krüger, CEO of Bonsai, explaining the appointment.

Customised advice throughout the entire CX process

"For many companies, CX today is all about the software. It is much more about understanding the mechanisms of customer satisfaction and loyalty," explains Martin Siek: "The right approach to this can differ from company to company. At Bonsai , we want to offer our customers exactly the solution that is right for them. And we accompany our clients through the entire process - including implementation," Martin Siek explains his approach to the field. A current example: Bonsai has also taken on a training mandate for a research client and is training several thousand employees on how they can better focus on the customer. "In doing so, the company benefits from our expertise and from our tester field, which we have expanded to include a coaching staff," adds Jens Krüger.

The CX team had already been significantly expanded at the beginning of this year to take into account the growing importance of the topic in companies and the expansion of Bonsai in this area. In addition to Maik Stücken as Lead of CX & Mystery Research, the experienced customer experience specialists Lars Bombowsky, Michael Mürbeth and Udo Kendziora have also been on board at Bonsai since February 2021.

Press contact:
Elke Löw, +49 89 89055895
presse@bonsai-research.com

Contact management
Jens Krüger, CEO, +49 160 8835825
jens.krueger@bonsai-research.com 

About Bonsai Research Bonsai was founded in 2004 as a specialist for test markets, shopper research, analytics and mystery research. With more than 15 years of experience in the national and European consumer goods and health care market, Bonsai has developed from a media test market into an experimental platform for marketing innovations with a focus on retail (including food retail, drugstores, DIY stores and pharmacies). Bonsai offers experimental market research close to the customer and accompanies innovations from idea and concept development to the launch of a product or service - and beyond.