- Bonsai Research gains Dr. Anke Möser as Client Partner.

- The company is thus further expanding the Bonsai Strategy unit.

- With her industry and methodological expertise, Dr. Anke Möser will be looking after clients from the pharmaceutical
and healthcare sectors in particular.

Bonsai Research gets top reinforcement: Dr. Anke Möser is now supporting the team at Bonsai Strategy as a Client Partner. Previously, the ecotrophologist was Research Director at the pharmaceutical research and consulting company Genactis, where she primarily dealt with issues in the RX sector.

Dr. Anke Möser is no stranger to Bonsai Strategy. She was Senior Research Manager at ISM Global Dynamics from 2016 to 2022. The following year, Bonsai Research took over the tools and a large part of the ISM Global Dynamics team (see press release from 09.05.2023). During her time at ISM, Dr. Anke Möser also worked as a lecturer at Justus Liebig University Giessen, where she completed her doctorate (on pricing in food retail) and later habilitated.

"With Dr. Anke Möser, we were able to bring our absolute dream candidate for Bonsai Strategy on board," comments Dirk Frank, Head of Bonsai Strategy, on the company's latest appointment: "We know her, her work and her expertise. And Anke has already worked successfully with our tools, many of the Bonsai Strategy colleagues and also with a number of clients."

"Starting at Bonsai is a new challenge for me - and at the same time a bit like coming home," says Dr. Anke Möser: "I'm looking forward to using the diverse tools and methods of Bonsai Strategy and Bonsai Health to answer the really important questions for our clients and to find the individual solutions that will drive their products and brands forward in a targeted manner."  

Bonsai has been running Bonsai Strategy as a separate unit since acquiring the tools and team from ISM Global Dynamics in May 2023. "We are growing in both Bonsai Strategy and Bonsai Health. That's why we urgently needed reinforcement at Bonsai Strategy and, in Anke Möser, we have ideally found a colleague who can think outside the box and can also take on the interface function between the two units for our health and pharma clients." Bonsai Health and Bonsai Strategy jointly research the emotional and rational positioning of pharmaceutical brands, for example.

Contact:

Prof. Dirk Frank, Head of Bonsai Strategy
dirk.frank@bonsai-research.com
+49 171 5205067

About Bonsai Strategy

At Bonsai Strategy, we support our clients' national and international innovation strategies and brand management with state-of-the-art research methods and many years of expertise. We show which factors are really relevant for your company, products or services. We don't explain the world, we find the path that moves companies and brands forward in current and new categories. www.bonsai-research.com/bonsai-strategy