Values Index Update 2022/1 - Project Confidence. The largest social media study on social change shows: Health, freedom and family are the values that people are most concerned about. Jens Krüger and Alisa Heinl (Bonsai), Ulrich Köhler and Fiorella Frank (Trendbüro) as well as Björn Welzel and Jonas Michels (Fritz Classen) present the new value index - more up-to-date, faster and bigger than ever before.

Since values are changing faster today than in the past, the Values Index, which used to appear every two years, will in future be published several times a year with an update of current values. In 2021, a total of 18,825,145 social media posts were evaluated for the Values Index with the help of AI.

You can find out more about the contents of the "Values Index Update 2022/1 - Project Confidence" here: