Andrea Buzzi, CEO & Founder of The Medial Network, talks to Bonsai-CEO Jens Krüger about the importance of the value of health - on the way from self-optimisation to self-care. How have people's attitudes changed and what implications does this have for companies in the health sector?

Health is the most important value for people in Germany, and not just since Covid-19. This is shown by the Values Index 2020, the largest social media survey on the topic, and the Values Index Corona update. But the importance of the value of health, the way people communicate about the topic in social media, is changing.

On "E-Health Pioneers", the business podcast for the digital health market, Jens Krüger explains which business areas in healthcare are therefore particularly promising for companies and founders. Examples are the topics of personalised health as well as digitalisation in healthcare, which is currently experiencing a boost: "What the CTOs didn't manage to do, Corona has now managed to do," says Krüger.