Bonsai Research

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Disillusionment? How to revitalise your CX programme

After five years of customer experience management, many managers feel disillusioned. Michael Lersch, Managing Director Forsta DACH, and Martin Siek, Head of Customer Experience Bonsai, get to the bottom of the causes of disillusionment and present ideas for the (re)vitalisation of customer experience programmes.

  • Discover which factors slow down CX programmes.

  • Learn how much "human" it takes in CX programmes.

  • Learn about the importance of the success factor "tangibility

For those who missed the webinar - click here for the recording.

Contact:
Martin Siek
martin.siek@bonsai-research.com