Bonsai Research is expanding its Analytics & Media division and will increasingly combine sales and survey data. 

Another newcomer at Bonsai Research: Michael Voß will start at the market research specialist Bonsai on 15 February 2021. As a Client Partner, he will strengthen the Media & Analytics division. Michael Voß was previously at Kantar, where as Associate Director Media Research he managed projects for media marketers in particular. 

 "With Michael Voß, a true media professional joins our team, who has been responsible for research projects and clients in the areas of radio, online, TV, but also print with experience and passion," Jens Krüger, CEO at Bonsai, comments on the change: "On the one hand, Michael Voß will expand our media and advertising impact research. On the other hand, he will - together with our analytics team - combine media survey results with behavioural and sales data. This is an increasingly important field of research for us.

"Bonsai has an exciting portfolio and great analytical know-how, especially in ROI analyses of media, such as Google and Facebook use for their customers," says Michael Voß: "I am now excited about the link and I am looking forward to being able to support Bonsai on its path to success with my media research know-how.

Already a fortnight ago, Bonsai announced the addition of five new colleagues in the areas of Customer Experience (CX) / Mystery Research as well as Bonsai Lab (Qualitative Research) (LINK to the Press release from 26.01.2021). In addition to CX and Lab, Bonsai also wants to further expand the Analytics area. As the Hamburg location in particular is growing, Bonsai will move into new, significantly larger premises in the Hanseatic city as early as this spring.